Matcha Club, a specialty matcha and beverage brand, partnered with Vertex’s Digital to build a complete visual identity that reflects its premium, wellness-driven, and community-focused positioning. The goal was to create a cohesive brand system that stands out on shelves, on screens, and in-store — turning first impressions into loyal customers.
Project Overview
The objective was to position Matcha Club as a standout name in the specialty beverage space through a complete branding system — one that feels premium, energetic, and authentic to its matcha-first philosophy.
Matcha Club offers a range of matcha-based drinks, wellness beverages, and café experiences. The challenge was to create a brand identity that felt fresh and modern while staying true to matcha’s natural, artisanal roots — all within a crowded, visually competitive café and beverage market.
The brand lacked a unified visual language — logo, color palette, and typography weren’t aligned across packaging, social media, and in-store materials, weakening brand recall.
In a saturated beverage market, the brand needed packaging and visual assets that could immediately grab attention and communicate premium quality at a glance.
The business needed a flexible design system that could extend across packaging, digital marketing, merchandise, and in-store signage without losing brand consistency.
Solution & Features
We developed a full brand identity system tailored specifically for Matcha Club’s positioning as a premium, wellness-focused beverage brand.
After the rebranding, Matcha Club experienced a significant lift in brand recognition, customer engagement, and market presence.
We help beverage brands, cafés, and lifestyle businesses build powerful visual identities through strategic branding, packaging design, and creative direction that drive recognition and long-term customer loyalty.
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We delivered a complete brand identity system for Matcha Club, including logo design, color palette and typography development, packaging design, social media visual identity, menu and signage design, and a full brand guidelines document to ensure consistency across every touchpoint
Matcha Club's original branding lacked consistency across packaging, digital platforms, and in-store materials. In a competitive beverage market, this made it harder for the brand to stand out and build recognition. A cohesive identity was needed to reflect its premium, wellness-focused positioning.
Following the rebrand, Matcha Club saw a 65% increase in social media engagement, 3X growth in brand recall, and 90% positive customer feedback on the new packaging — along with a stronger, more distinct presence compared to local competitors.
Timelines vary based on scope, but a complete branding system — covering logo design, packaging, guidelines, and marketing collateral — typically takes 4 to 8 weeks, depending on the number of deliverables and revision rounds involved.
Yes. We build every brand identity as a flexible, scalable system — so it can extend seamlessly across new products, packaging variations, café locations, and marketing campaigns without losing visual consistency.
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